Ainam Mania collaborated with IFTF to craft the visual strategy & creative direction for the campaign, shaped through multiple rounds of concept development & research to deliver a bold, visually engaging experience tailored to a younger, style-conscious audience.
IFTF
STRATEGY
- UX Research
- Discovery Workshop
- Creative Direction
DESIGN
UI/UX
Video Editing
PRESS COVERAGE
- Vogue
- Elle
- GQ
- WWD
- Glamour
- Vanity Fair
- Cosmopolitan
- L’Officiel
- The New York Times
- Financial Times
FEATURED
- Paris FW
- London FW
- New York FW
- Graduate FW
- Mercedes Benz FWM
- Tapei in Style FW
- Beijing Fur Fair
- Hong Kong Fair
The International Fur Federation (IFTF) is the global authority representing the fur industry, uniting 56 members across 40 countries.
For confidentiality reasons, details of the research phase of this project will not be disclosed.
BRIEF
For IFTF’s latest fashion campaign they wanted an aesthetic that appealed to a younger demographic & reflect the luxury within the industry. Ainam Mania provided the creative direction for the fashion campaign; working alongside different members in Americas, Asia, Eurasia and Europe for promotional and informational content whilst creating and designing guidelines for the federations global branding.
ROLE
CREDITS
LEAD DESIGNER
Ainam Mania
COPYWRITING
IFTF Communications Team
VIDEO PRODUCTION
Hidden Agency