Eternal Moments
STRATEGY
- Discovery Workshop
- Creative Direction
DESIGN
- Branding
- Packaging
- Photography
- Visual Design
A Diamond Connoisseur with over a decade of expertise in the world of fine jewellery.
BRIEF
Eternal Moments needed a new brand identity and packaging that would show off the brand as well as mirror the exquisite, elegant and dynamic product range. Ainam Mania worked with Eternal Moments to help define their brand and the visual characteristics of their product range.
Creative Challenges
Develop packaging that supports mark in communicating luxury.
Market insight research on competitors to understand the market place.
Understand target audience personas to create a mark that resonates with them.
Identity
This exemplary identity was inspired by the company’s name, an infinity symbol was incorporated to resonate with a vast demographic of the market place who hope to spend “eternity” together aswell as those who hope the quality of the products they purchase lasts till “infinity”.
Packaging
Dynamic Packaging that mirrors the exquisite, elegant and dynamic product range.
Brand Colours
Revolver Black
#222222
Bombay Grey
#afafaf
The solution was to create a symbol that encapsulates
the idea behind the company’s name
—
An infinity symbol was incorporated to resonate with a vast demographic
of the market place who hope to spend “eternity” together aswell as those who
hope the quality of the products they purchase lasts till “infinity”.
